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Who is Seo Manager?

Findability expert and seo manager

I started on Internet in 1998, at the time I knew I wanted to do something different, something new. My Brother was starting a cd pressing and mastering company and got me interested in what he was doing. I guess this is what gave me the idea of going toward this direction. I did a short multimedia training and started learning what websites were all about. Left Nantes, my hometown, and headed to Paris; where I knew things would be a bit ahead compare with rest of France.

From 1999 until now, I worked on many web agencies as HTML coder : Babel, Machination, Business Lab, Business interactif, etc.

Since 2007, I’m SEO Manager, and my job is enterily dedicated to improve visibility and search engine results for the clients I’m working for. Helter skelter, I would mention Havana Club, Havana Cultura, G7, TMC.tv, Bruno Saint Hilaire, etc.

I feel like internet is an amazing media, offering what every other media has in one single piece. This is probably why it doesn’t seem to have a start nor an end. In this never ending story, you have to understand how every aspect of a website has an impact on visitors and how it is perceived. I don’t feel like I should see myself only as a SEO manager, but also I have the responsibility of focusing on user experience, accessibility, and usability, focusing on  web standards.

I am a strong supporter of the concept of “Findability” created by Peter Morville and brilliantly supported by Aaron Walter in his book “Building Websites Findable“. I have a good experience of how work search engines, this gives me a solid advance to perform a great presence on the web today and tomorrow.

Autonomous, curious and motivated, I have also a great experience in organization and processes in project mode and teamwork, practiced diligently in several web agencies for over 10 years.

Findability Expert & Seo Manager.

I think, I have a grounded approach of what a website is made of, and it helps to be a good search optimization manager.

If you have any questions or comments, please fill the “Get in touch” form.


About

My name Jean-Hugues Bretin, I’m S.E.O Manager for LSF-Interactive in Paris.

I know, I’m supposed to do Search Engine Optimisation, but I just can’t avoid mentioning Findability, Finding the right approach in adding lasting value to a Web site over the long term.

Gradually building authority through clever content and inching my way to the top of the SERP’s is my goal. Search Engine Optimisation is part of a whole, and it’s hard to pretend you do SEO when you don’t pay attention to what matters most : visitors.

Ideas are so under-evaluated