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User Experience Supports Findabilty and Usability

Sometimes a simple quote can say so much. I thought, I should share this article written by Kim Krause Berg:

A truly usable web site is a fluid, almost living entity. It’s expected to grow, convert traffic to sales, be crawled by search engine bots, be ranked and found in search engines and be talked about. Machines can be programmed to follow certain code to get what they need from web pages. But you and I are feeling, flesh skinned, impressionable people. Our environments and computer models vary, as do our ages and ability to see, hear and think.

We come to the Web knowing it will be a journey. We come knowing that for every action we take on a web site, that same action will likely be handled differently on a different web site with a different design. We pick and choose sites which offer the best user experience.

We are not machines.

Cre8pc Usability & Holistic SEO

2 Responses to “User Experience Supports Findabilty and Usability”

  1. Kim Krause Berg Says:

    Aww, thanks! I wondered if folks would even understand what I was writing there. I’m so happy that you did! :)

    Kim

  2. Jean-Hugues Says:

    Every once in a while you come across something fresh about how people see their work and it just sounds right. Thanks alot!

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About

My name Jean-Hugues Bretin, I’m S.E.O Manager for LSF-Interactive in Paris.

I know, I’m supposed to do Search Engine Optimisation, but I just can’t avoid mentioning Findability, Finding the right approach in adding lasting value to a Web site over the long term.

Gradually building authority through clever content and inching my way to the top of the SERP’s is my goal. Search Engine Optimisation is part of a whole, and it’s hard to pretend you do SEO when you don’t pay attention to what matters most : visitors.

Ideas are so under-evaluated