Search Engine Optimization Manager "People are where they find you!" ~

Back in 2001, the company for which I was working for, eventually closed (no, it had nothing to do with my work, at least no one told me that !). I found myself in the position of looking for new job opportunities and tell me what’s the best way to find a job, answer : Google.
So I went out to check what a good domain name could be, and I found out my job title: “intégrateur html” (meaning html coder in French) was available, so I thought it could well increase my visibility, I picked www.integrateurhtml.com, even though, I thought it was a bit snooty, I never thought myself as “the” only/best html coder in France. But it was there, waiting for someone, so I thought well fine, this is great, you know what they say: The early bird catches the worm. With only a bit of work for this website in fact it’s more like a curriculum vitae, it allowed me to offer a real presence with many keywords (monteur html, intégrateur html, montage css2, etc). In fact I’ve been first page for quite a while on Google (both .fr and .com) and other search engines, I guess this is how I became aware of how important being visible matters.
Many reasons for that :

• My domain name includes keywords, search engines love it.
• Keyword density is fine.
• Historically, I’ve been there for quite a long time and it makes a difference.
• From an organic point of view semantic markup is respected.
• This site is valid w3c.org

Lately, I’ve been focusing on www.seomanager.fr and despite only a few post, rare comments and a few outbound links, things seems to turn pretty well. Yes, my domain name fits my activity, but they are, many, thousands of websites mentionning seo manager. It’s even more impressive when you take a look at Google.com (May 5^Th 2008 ), I’m 3^rd place with “seo manager” keywords. Nice job, isn’t it ?!

Search engines are changing and from now on what is now commonly called “findability” will be involved

While alot of things could go against it, my server is located in Germany (Yes, i know I’m french.) and this site is in english. It is brand new, I have a poor PageRank, which some might say: it doesn’t really matter, I’m often struggling with my english writing skills to get things correctly, so the one thing coming to mind could be : How come ?
Well I guess search engines are changing and from now on what is now commonly called “findability” will be involved.

Basically this means a website is whole: usability, accessibility, information architecture, development, marketing, copywriting, design, SEO.

Findability refers to the quality of being locatable or navigable. At the item level, we can evaluate to what degree a particular object is easy to discover or locate. At the system level, we can analyze how well a physical or digital environment supports navigation and retrieval… © wikipedia.org

Being good at buying sponsored links won’t do, deep understanding of how internet is built and how it should structured will be required.
In case you have not read this yet, my homepage Seo manager what? goes through what are the fundamentals in html coding and what a website should be made of.

If you want to dig a bit more this subject, here are great articles and websites you should read :

• Learn more about Findability on http://seo2.0.onreact.com
• Joseph Lindsay explains semantic
• Jakob Nielsen’s Website about usability
• Smashingmagazine.com focuses on 30 issues about usability
• Peter Morville’s findability website
• Specifications, Standards, Guidelines and Recommendations

And also bad design, just to be aware !

I wonder what could be the translation in French for findability = Trouvabilité ? (C’est moche !)
This was just in case you were wondering why I, myself, own seomanager.fr, I mean more than someone else.

This entry was posted on Tuesday, May 6th, 2008 at 1:43 pm and is filed under Seo News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.